Do you remember what the upside down triangle with the question mark in it was? Guess. No, Guess jeans! The 1980’s launched the over the top success of the Guess jeans label. And man, did I have to have a pair. The begging, the pleading. My life as I knew it was going to come to an abrupt end without a pair of these oh-so-awesome jeans. How could stand to be seen at school without them?
In 1981 a test was run on jeans in Bloomingdales. Within hours, every pair they had ordered was sold out. Thus the craze for Guess jeans began. The Guess web site has a whole page on their history: History of Guess Jeans.
These jeans weren’t a cheap fashion of the 80’s. Cost began at $60 per pair, way back before clothing prices were outrageous! Guess jeans skyrocketed to popularity, partially because of their exclusiveness. People had to have a certain amount of money to be able to afford the Guess label. To appreciate the cost of these jeans in today’s terms (2006), that $60 is roughly equivalent to between $95 - $140 a pair. And while you can certainly pay that today for a pair of jeans, it is still a lot of money and most people don’t.
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