Full Guide To Authentication of EVISU Denim !!!

Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane – as expert and demanding as only certain Japanese “otaku” can be. He soon realized that quality denim, the original, was impossible to find on the market. During one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty metres of a “selvedge” denim a day. Yamane had an idea: why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. He originally called his jeans Evis, after the Buddhist god of prosperity, and they were made in Osaka from pure American cotton. He personally painted his famous seagull logo on each article, a long and expensive process that only produced a dozen jeans a day.

"Rolls Royce of Jeans", the EVISU brand was founded in 1988 in Osaka, Japan by Hidehiko Yamane.

Yamane-san was trained as a tailor and his love for vintage jeans

led him firstly, to the vintage clothing import business and then, to start putting together the necessary information required to reproduce vintage-style jeans.

This required the gathering together of all the various parts of machinery, none of which had been produced for at least 40 years.

Evisu (also written as Evis or Ebisu) is the name of the Japanese Buddhist god of money who is usually portrayed with a fish and fishing rod. This name was selected for the new venture as money and fishing. Originally EVIS was changed to Evisu when the brand expanded worldwide in 1991 because the previous brand name was said to be too similar to "Levi's."

Evisu or Evisu Genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.